Come to Ghana with me this Thursday!
Well not really Ghana..but come join me at the YEVU clothing Pop up store in Shoreditch.
I am invited to the pop up store and I love the story behind the brand so much that it would be slightly unfair if I don’t share it with you guys.
YEVU (which means “white woman” in the local Ewe language in Ghana) was started by Anna, an Aussie who while living in Ghana came across that word..well for obvious reasons!
She embraced the word and fell in love with the colours, the textile and the traditional craft of wax printing. Living in the capital of Ghana for 12 months, Anna decided to bridge the gap in the world by introducing these amazing prints in Sydney.
Anna, who is 28 now, was on a mission connect the Australian buyer with the marketplace of West Africa, she partnered with a dedicated team of men and women tailors and seamstresses, operating their businesses at a grassroot level in Ghana. YEVU popped up for the first time in October 2013 in Sydney’s Surry Hills and the collection sold out within one week.
NOW she brings it to London! Come join Anna and I on thursday to celebrate the impact she is making to the West African men and women by giving them job opportunities and introducing us to the amazing brand!
WHEN: Drinks from 6.30pm, Q&A upstairs at 7.30pm, on Thursday 23rd October
WHERE: YEVU Clothing, 20 Coronet St, Shoreditch, N16HW
HOW: Get your free ticket at the link below.
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